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Bing Ads for Real Estate | Microsoft Advertising Agency
Microsoft Advertising

The Invisible
Goldmine.

While your competitors fight for scraps on Google, the highest net-worth individuals are searching on Bing. Less competition, lower CPCs, and an audience with 3x purchasing power.

Explore Bing Ads LinkedIn Integration
CPC: High
Google: Crowded
Bing
Your Premium Ad
Active on Bing
Competition Low
Avg. Order Value 3x Higher
Cost / Lead - 40% vs Google
35+

Older Demographic

Average age of users is higher, meaning established careers and savings.

PC

Desktop First

Traffic comes from office computers. Serious research, not casual scrolling.

1/3

Cheaper Leads

Significantly lower Cost Per Click compared to Google due to lower competition.

Unique Feature

Target by Job Title.

Because Microsoft owns LinkedIn, we can layer professional data on top of search intent. This is the holy grail for B2B and Luxury Real Estate.

We target users who are:

  • Employees at Microsoft, Google, Infosys
  • Job Titles: CEO, Founder, Director, VP
  • Industry: Finance, Tech, Medical

Aditya Verma

Senior Vice President @ Investment Bank

Income Bracket Top 1%
Industry Finance
Search Intent "Luxury Penthouse"
TARGET MATCHED

The Microsoft Ecosystem

Your ads don't just appear on Bing Search. They appear across the entire suite of tools your customers use at work.

Bing

The Default Search Engine for Corporate PCs.

Outlook

Native ads in their work email inbox.

Edge

New Tab Page ads for millions of users.

MSN

Premium placements on finance news portals.

Capture the untapped market.

Expand your reach beyond the Google monopoly.

Setup Bing Campaign
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